We bring marketing expertise to VC.

We are looking for:

Funds for co-investment

Late Seed (Series A) startups

AdTech projects

B2C projects

Portfolio

Arenum

Esports on your mobile phone

arenum.games

Arenum

Esports on your mobile phone

arenum.games

Finom

Fastest and easiest online financial service for SMEs, freelancers, and the self-employed in Europe.

finom.co

Adapty

Adapty is a service for analyzing and growing mobile in-app subscriptions. Use Adapty for paywalls A/B testing, measuring economy and customers promotion.

adapty.io

F3

Anonymous questions, chat and social network

f3.cool

Wheely

Wheely is a luxury transportation network company

wheely.com

Viqeo

Video platform for big publishers

viqeo.tv

Osome

Service for managing incorporation, secretary and accounting in Singapore

osome.com

PingDelivery

Logistics platform that simplifies shipping to a customer and a seller

pingdelivery.com

GamificationLab

Platform for corporate motivation by an implementation of game mechanics to the corporate portal

gamificationlab.com

Team

Anton
Gorshkov

CEO

Konstantin
Gorshkov

Advisor

Alexander
Bornyakov

Advisor

FB

Oleg
Dronov

Advisor

Strategy

AdFirst is a company designed to co-invest with other VCs in early and expansion stage start-ups. Along with investments, we provide strategic marketing expertise.

Our focus is participation in funding rounds with other VCs as a partner and marketing expert. Our strong side is deep understanding of promoting B2C, AdTech, E-commerce business.

We have broad professional network, which allows us to work with world best marketing experts and advisors.

Investment

Product - Marketing Due Diligence

For VC's, we can provide support programs for the projects according to lead investor estimates from $ 100,000 to $ 500,000 in the first round and up to $ 1,000,000 at subsequent stages.

During Marketing Due Diligence, we perform ads tests for start-ups and help the investor evaluate the reachable audience, check the marketing competencies of the team, and reduce the cost of attracting customers. Testing allows to confirm the company's capitalization and eliminate marketing risks. In the future, we oversee the marketing strategy of the project in order to control KPI.

Tests are conducted free of charge both for projects and for investors if the AdFirst team is interested in investing Cases. All tests are subject to the agreement or Memorandum of Understanding between the parties.

Test algorithm:

  1. Analysis of current marketing activities and metrics. Providing test strategy.
  2. Providing ad campaigns and select of best lead generating channel.
  3. Report for investors and startup

Results

  • OSOME

    4-time growth of number of leads per day;

    Decrease in the cost of leads by 2 times;

    Found optimal channels for attracting traffic with a large audience;

    Updated marketing strategy

  • Swapix

    Reducing the price of CPI by 2 times without loss of quality;

    Tested several advertising concepts;

    Optimized price for attracting audience from Facebook

Boost your project with AdFirst:

Oleg Dronov

[email protected]

Startups

Please fill in all fields of the application.*

Requirements:

  • Digital business
  • Worldwide business
  • MVP
  • Proved marketing metrics

We are looking for:

  • Late Seed (Series A) startups
  • AdTech projects
  • B2C projects
  • Mass demand internet projects

Your application is accepted for consideration!

If necessary, you will be asked
clarifying questions.

Contacts

  • Е-mail

    [email protected]


  • Address

    Omonia Avenue No. 19, 2nd Floor, Office 203, Constantinides Building, 3052 Limassol, Cyprus