We bring marketing expertise to VC.
We are looking for:
Funds for co-investment
Late Seed (Series A) startups
AdTech projects
B2C projects
Portfolio
Esports on your mobile phone
arenum.games
Fastest and easiest online financial service for SMEs, freelancers, and the self-employed in Europe.
finom.co
Adapty is a service for analyzing and growing mobile in-app subscriptions. Use Adapty for paywalls A/B testing, measuring economy and customers promotion.
adapty.io
Anonymous questions, chat and social network
f3.cool
Wheely is a luxury transportation network company
wheely.com
Video platform for big publishers
viqeo.tv
Service for managing incorporation, secretary and accounting in Singapore
osome.com
Platform for corporate motivation by an implementation of game mechanics to the corporate portal
gamificationlab.comTeam
Strategy
AdFirst is a company designed to co-invest with other VCs in early and expansion stage start-ups. Along with investments, we provide strategic marketing expertise.
Our focus is participation in funding rounds with other VCs as a partner and marketing expert. Our strong side is deep understanding of promoting B2C, AdTech, E-commerce business.
We have broad professional network, which allows us to work with world best marketing experts and advisors.
Investment
Product - Marketing Due Diligence
For VC's, we can provide support programs for the projects according to lead investor estimates from $ 100,000 to $ 500,000 in the first round and up to $ 1,000,000 at subsequent stages.
During Marketing Due Diligence, we perform ads tests for start-ups and help the investor evaluate the reachable audience, check the marketing competencies of the team, and reduce the cost of attracting customers. Testing allows to confirm the company's capitalization and eliminate marketing risks. In the future, we oversee the marketing strategy of the project in order to control KPI.
Tests are conducted free of charge both for projects and for investors if the AdFirst team is interested in investing Cases. All tests are subject to the agreement or Memorandum of Understanding between the parties.
Test algorithm:
- Analysis of current marketing activities and metrics. Providing test strategy.
- Providing ad campaigns and select of best lead generating channel.
- Report for investors and startup
Results
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OSOME
4-time growth of number of leads per day;
Decrease in the cost of leads by 2 times;
Found optimal channels for attracting traffic with a large audience;
Updated marketing strategy
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Swapix
Reducing the price of CPI by 2 times without loss of quality;
Tested several advertising concepts;
Optimized price for attracting audience from Facebook
Boost your project with AdFirst:
Startups
Requirements:
- Digital business
- Worldwide business
- MVP
- Proved marketing metrics
We are looking for:
- Late Seed (Series A) startups
- AdTech projects
- B2C projects
- Mass demand internet projects
Contacts
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Е-mail
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Address
Omonia Avenue No. 19, 2nd Floor, Office 203, Constantinides Building, 3052 Limassol, Cyprus